Final Radio ad Planning

• Keep radio ad 30-40 secs minimum
• Do not copy theme music - make it original
• I feel soft piano would be most suitable to the tone and simpleness of the radio ad.
• Length of background music should be longer then dialogue starting with a fade-in and ending with a fade-out, to add more professionalism to the radio ad.

In terms of dialogue;

• Shorter in length compared with background music but fit it music when required, in a way it does not bore the listener
• Tell speaker to stress on every word making it clear and understandable
• Tone and pitch voice accordingly, for example, at the start of the ad, it is most likely a high/loud pitch tone will engage the listener