Quantitative Data

Edited data

Gender 

Male

****************

                                                                                                                                                     

Female

***************

Age

                                                                                                                                                   

Under  16    

16-25

****************************

25-39

**********

40 +

*

Ethnicity

                                                                                                                                                   

Asian

******************

British

*********

European

*

Afro-carribean

American

African

********

Preferred newspaper

Tabloid

*********************

                           Broadsheet

*******

Mid-market

********

Local

******

Breadwinner of household

                                                                                                                                                   

Male

*******************

Female

****

Both

*****

Breadwinner’s occupation (demography)

A (doctors)

***

B (teachers)

********

C1 (nurses)

****

C2 (electricians)

****

D (drivers)

**********

E (unemployed)

*****

How much do you consume your preferred newspaper

                                                                                                                                                   

Frequency

******

Often

******

Sometimes

*******

Hardly

******

Never

*****

What news stories interest you

Politics

*************

Sport

*******

Economics

*

Crime

***********************

Celebrity gossip

****

What LOCAL stories interest you

Sport

***

Crime

************************

Counselling Services

**

Local jobs and Services

**

Community Support

*****

 In conclusion, both genders, predominantly young of a variety of ethnicities prefer their tabloid consumerism more than broadsheets if anything. This is mainly taken up by the majority of the lower scale of the demographic graph and news stories about crime, whether it being international, national or local, still remains the most interesting subject.