Qualitative Sampling Data

Data

·         Sampling data;

·         Age? 17

·         Gender? male

·         Geographical area? Tooting, London, UK

·         Ethnicity? Originally Pakistani but British

·         Household occupation? Contracting, internal ordit, banks

·         Political stance? – (wf)

·         Preferred ideology of newspaper? broadsheet

·         How much is your preferred newspaper consumed/ read? Not at all

·         What news stories interest you and why? Global changes regarding human rights

·         What local news stories interest you and why? Local groups getting involved to campaign for human rights

·         How much do you expect to pay for a local newspaper and why? £2

·         What names would you prefer for the local newspaper and why? Something including the name of the local area

·         What would you expect from a local newspaper and why? To have news about local events and organizations, as well as ways in which I could get involved with them

·         What adverts would you like to be advertised in a local newspaper and why? Local groups or organizations, and events

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age? 18 y

·         Gender? Female y

·         Geographical area? Edgware road

·         Ethnicity? Iraqi y

·         Household occupation? State agent y

·         Political stance? Labour

·         Preferred ideology of newspaper? Metro y

·         How much is your preferred newspaper consumed/ read? -y

·         What news stories interest you and why? Death muder ect because i find it fascinating y

·         What local news stories interest you and why?- y

·         How much do you expect to pay for a local newspaper and why?  -

·         What names would you prefer for the local newspaper and why?-

·         What would you expect from a local newspaper and why?-

·         What adverts would you like to be advertised in a local newspaper and why? Shopping because i like buying stuff

·         Would you suggest anything to include in the local newspaper and why?-

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·         Sampling data;

·         Age? 19

·         Gender? female

·         Geographical area? kingsbury

·         Ethnicity? pakistani

·         Household occupation? -

·         Political stance? labour

·         Preferred ideology of newspaper? tabloid

·         How much is your preferred newspaper consumed/ read? Once a month

·         What news stories interest you and why?  -

·         What local news stories interest you and why? -

·         How much do you expect to pay for a local newspaper and why? I like free newspapers

·         What names would you prefer for the local newspaper and why? Kingsbury times

·         What would you expect from a local newspaper and why? Honest and non bias news

·         What adverts would you like to be advertised in a local newspaper and why? Shisha adverts J

·         Would you suggest anything to include in the local newspaper and why? Cupons for free shisha

·          Sampling data;

·         Age17?

·         Gender male?

·         Geographical area?Marylebone

·         Ethnicity?Algeria

·         Household occupation?

·         Political stance?

·         Preferred ideology of newspaper?Metro

·         How much is your preferred newspaper consumed/ read? Whenever i find it.

·         What news stories interest you and why? Astrophysics

·         What local news stories interest you and why? /

·         How much do you expect to pay for a local newspaper and why? Free

·         What names would you prefer for the local newspaper and why? Marylebone news

·         What would you expect from a local newspaper and why? /

·         What adverts would you like to be advertised in a local newspaper and why? Job adverts

·         Would you suggest anything to include in the local newspaper and why? /          

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·         Sampling data;

·         Age?

16

·         Gender? male

·         Geographical area? wembley

·         Ethnicity? iraqi

·         Household occupation? Properties

·         Political stance? Labour

·         Preferred ideology of newspaper? metro

·         How much is your preferred newspaper consumed/ read? daily

·         What news stories interest you and why? Sports, intrested

·         What local news stories interest you and why? Stabbings

·         How much do you expect to pay for a local newspaper and why? free

·         What names would you prefer for the local newspaper and why? Wembley times

·         What would you expect from a local newspaper and why? All recent/intresting stories

·         What adverts would you like to be advertised in a local newspaper and why? Part time jobs

·         Would you suggest anything to include in the local newspaper and why? Football news

·         Sampling data;

·         Age?  18

  

·         Gender?  Male

·         Geographical area? North West London - Wembley

·         Ethnicity? Arab

·         Household occupation?  Investor

·         Political stance?  Ecologist

·         Preferred ideology of newspaper?  Broadsheet

·         How much is your preferred newspaper consumed/ read? Once a week

·         What news stories interest you and why?  Scientific Progression

·         What local news stories interest you and why?  Political Investigations

·         How much do you expect to pay for a local newspaper and why?  50p

·         What names would you prefer for the local newspaper and why?  Telegraph sounds professional

·         What would you expect from a local newspaper and why?  Murder because of higher crime rates

·         What adverts would you like to be advertised in a local newspaper and why?  Eatieries

·         Would you suggest anything to include in the local newspaper and why?  Community advancements

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·         Sampling data;

·         Age? 17

·         Gender?male

·         Geographical area? London, woodgreen              

·         Ethnicity? somali

·         Household occupation? UPS Sorter

·         Political stance? Labour

·         Preferred ideology of newspaper? Daily mail

·         How much is your preferred newspaper consumed/ read? n/a

·         What news stories interest you and why? General news and sport

·         What local news stories interest you and why? Crimes

·         How much do you expect to pay for a local newspaper and why? Free

·         What names would you prefer for the local newspaper and why? Kilburn Gazzate

·         What would you expect from a local newspaper and why? Local awards and accomplishment

·         What adverts would you like to be advertised in a local newspaper and why? Employement advice

·         Would you suggest anything to include in the local newspaper and why? Local awards

·         Sampling data;

·         Age? 17

·         Gender? Female

·         Geographical area? Westminster

·         Ethnicity? asian

·         Household occupation? Cheuffieur

·         Political stance? -

·         Preferred ideology of newspaper? Tabloid

·         How much is your preferred newspaper consumed/ read? -

·         What news stories interest you and why? Muder cases

·         What local news stories interest you and why? Youth in the area

·         How much do you expect to pay for a local newspaper and why? Free

·         What names would you prefer for the local newspaper and why? With the  local name

·         What would you expect from a local newspaper and why? Stories about JUST local news and beneficial

·         What adverts would you like to be advertised in a local newspaper and why? none

·         Would you suggest anything to include in the local newspaper and why? Pictures because it is more interesting

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·         Sampling data;

·         Age?17

·         Gender?Female

·         Geographical area?Neasden

·         Ethnicity?Polish

·         Household occupation?restaurant

·         Political stance?none

·         Preferred ideology of newspaper?local papers

·         How much is your preferred newspaper consumed/ read?15 min a day

·         What news stories interest you and why?changes in law

·         What local news stories interest you and why?new bussinesses  open

·         How much do you expect to pay for a local newspaper and why?free

·         What names would you prefer for the local newspaper and why?neased times

·         What would you expect from a local newspaper and why?to write about important things not gossips

·         What adverts would you like to be advertised in a local newspaper and why?local bussnesses, so i know what is available near my house

·         Would you suggest anything to include in the local newspaper and why?no

·         Sampling data;

·         Age?      29

·         Gender?              Female

·         Geographical area?         North Greenford

·         Ethnicity?            MiddleEastern

·         Household occupation?                Lecturer

·         Political stance?                                -

·         Preferred ideology of newspaper?          Broadsheet

·         How much is your preferred newspaper consumed/ read?          Every day

·         What news stories interest you and why?            Social/political: because they relate to our everyday life.

·         What local news stories interest you and why?                  Council: because it affects me.

·         How much do you expect to pay for a local newspaper and why?                              free

·         What names would you prefer for the local newspaper and why?            North Greenford Times

·         What would you expect from a local newspaper and why?           Local updates/ news/problems/ policies, etc.

·         What adverts would you like to be advertised in a local newspaper and why?     Recyling/ rubbish collection/ gardening/ moving homes.

·         Would you suggest anything to include in the local newspaper and why?                              Political representatives to discuss and update my area about changes.

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·         Sampling data;

·         Age? 17

·         Gender? Male

·         Geographical area? Willesden Green

·         Ethnicity? Iranian

·         Household occupation? Accountant

·         Political stance? Labour

·         Preferred ideology of newspaper? Tabloid

·         How much is your preferred newspaper consumed/ read? Twice a week

·         What news stories interest you and why? Sports, because its something I can relate to, and newspapers have wide range of information in it.

·         What local news stories interest you and why? Crime, because it makes me more aware of my area.

·         How much do you expect to pay for a local newspaper and why? Free, should be for all people, and this would encourage all the local to read it.

·         What names would you prefer for the local newspaper and why? Willesden Times, sounds good.

·         What would you expect from a local newspaper and why? Achievements by  people living, daily reports from people living in how they are coping in this area,

·         What adverts would you like to be advertised in a local newspaper and why? Job advertisements, could be useful for people without a job in this area.

·         Would you suggest anything to include in the local newspaper and why? No.

·         Sampling data;

·         Age?

18

·         Gender?

Female

·         Geographical area?

noth west

·         Ethnicity?

Indian

·         Household occupation?

Farmer

·         Political stance?

All and the above

·         Preferred ideology of newspaper?

Presstv iran

·         How much is your preferred newspaper consumed/ read?

Free boy online

·         What news stories interest you and why?

Iran nuclear program

·         What local news stories interest you and why?

Knife crima 

·         How much do you expect to pay for a local newspaper and why?

Free yalla baba

·         What names would you prefer for the local newspaper and why?

Lies of the west

·         What would you expect from a local newspaper and why?

The truth

·         What adverts would you like to be advertised in a local newspaper and why?

WMD for sale

·         Would you suggest anything to include in the local newspaper and why?

·         Ak ar spaz 12 m16 haawem RPG doshkah 55mm anti tank missile

·         Sampling data;

·         Age? 17

·         Gender?female

·         Geographical area? harrow

·         Ethnicity? somali

·         Household occupation? -

·         Political stance? -

·         Preferred ideology of newspaper? metro

·         How much is your preferred newspaper consumed/ read? everyday

·         What news stories interest you and why? Gossip n celebs

·         What local news stories interest you and why? Crime infoarmational

·         How much do you expect to pay for a local newspaper and why? 10p

·         What names would you prefer for the local newspaper and why? -

·         What would you expect from a local newspaper and why? Interesting stuff

·         What adverts would you like to be advertised in a local newspaper and why? Food cz u like food

·         Would you suggest anything to include in the local newspaper and why? -

·         Sampling data;

·         Age? 17

·         Gender? female

·         Geographical area? East london

·         Ethnicity? British pakistani

·         Household occupation? banker

·         Political stance?labour

·         Preferred ideology of newspaper? independent

·         How much is your preferred newspaper consumed/ read? Every day/ once a week

·         What news stories interest you and why? London riots

·         What local news stories interest you and why? Crime insight in whats in your area

·         How much do you expect to pay for a local newspaper and why? 10p

·         What names would you prefer for the local newspaper and why? -

·         What would you expect from a local newspaper and why? Money issues

·         What adverts would you like to be advertised in a local newspaper and why? jobs

·         Would you suggest anything to include in the local newspaper and why? -

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·         Sampling data;

·         Age? 17

·         Gender? female

·         Geographical area? kingsbury

·         Ethnicity? pakistani

·         Household occupation? mechanic

·         Political stance? -

·         Preferred ideology of newspaper? tabloid

·         How much is your preferred newspaper consumed/ read? -

·         What news stories interest you and why? Celebs because there hot

·         What local news stories interest you and why? -

·         How much do you expect to pay for a local newspaper and why? 30p

·         What names would you prefer for the local newspaper and why? Kinsgbury times

·         What would you expect from a local newspaper and why?  -

·         What adverts would you like to be advertised in a local newspaper and why?  -

·         Would you suggest anything to include in the local newspaper and why? celeb

·         Sampling data;

·         Age? 16

·         Gender?Male

·         Geographical area? W1, paddington

·         Ethnicity? Pakistani

·         Household occupation? Business

·         Political stance?-

·         Preferred ideology of newspaper? Broadsheet

·         How much is your preferred newspaper consumed/ read? Once a week

·         What news stories interest you and why? War, it is good to know what is happening around the world

·         What local news stories interest you and why? None

·         How much do you expect to pay for a local newspaper and why? 50p

·         What names would you prefer for the local newspaper and why? Name of borough

·         What would you expect from a local newspaper and why?  Interesting news, job offers so it brings up the community/ boroughs name

·         What adverts would you like to be advertised in a local newspaper and why? Local businesses, so people can benefit more and grow the community

·         Would you suggest anything to include in the local newspaper and why?

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·         Sampling data;

·         Age? 18

·         Gender? Female

·         Geographical area? Cricklewood

·         Ethnicity? Danish

·         Household occupation? Engineer

·         Political stance? -

·         Preferred ideology of newspaper? Metro

·         How much is your preferred newspaper consumed/ read? Every 3 days

·         What news stories interest you and why? Crime, new technology

·         What local news stories interest you and why? -

·         How much do you expect to pay for a local newspaper and why?-

·         What names would you prefer for the local newspaper and why?Cricklewood newspaper

·         What would you expect from a local newspaper and why? Activities going on in the area so I could take part in the ones I am interested in

·         What adverts would you like to be advertised in a local newspaper and why? Sale of clothes

·         Would you suggest anything to include in the local newspaper and why? New artists and their work, Because I like to look at new pieces

·         Sampling data;

·         Age? 17

·         Gender? Male

·         Geographical area? Perivale

·         Ethnicity? Egyptian

·         Household occupation? Dad works in a hotel

·         Political stance? N/A

·         Preferred ideology of newspaper? Both

·         How much is your preferred newspaper consumed/ read?

Weekly

·         What news stories interest you and why?

Reliable, interesting because in the past journalists write stoires which is pointless,

·         What local news stories interest you and why?

·         Death, to get know the area

·         How much do you expect to pay for a local newspaper and why?

Less than £1

·         What names would you prefer for the local newspaper and why?

... The New Journal

·         What would you expect from a local newspaper and why?

Adverts, not pointless stories

·         What adverts would you like to be advertised in a local newspaper and why?

Schools, households, shopping

·         Would you suggest anything to include in the local newspaper and why?

·         Weather, lottery ticket

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·         Sampling data;

·         Age? 17                               

·         Gender? Male

·         Geographical area? Neasden

·         Ethnicity? Arab

·         Household occupation? Pilot

·         Political stance? Labour.

·         Preferred ideology of newspaper? Metro

·         How much is your preferred newspaper consumed/ read? Once a week.

·         What news stories interest you and why? Tragedy stories. I like to know what’s happening in my area.

·         What local news stories interest you and why? Education and achievements.    

·         How much do you expect to pay for a local newspaper and why? I expect them to be free.

·         What names would you prefer for the local newspaper and why? The Local Free Read. Appeals to everyone and anyone willing to take an interest in their area.

·         What would you expect from a local newspaper and why? To keep me up to date with every aspect of news that are usually found interesting.

·         What adverts would you like to be advertised in a local newspaper and why? Mobile phone contracts; useful deals that can help with communication.

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?18

·         Gender?

male

·         Geographical area?

Kilburn

·         Ethnicity?

Indian

·         Household occupation?

Doctor

·         Political stance?

-

·         Preferred ideology of newspaper?

Local

·         How much is your preferred newspaper consumed/ read?

Everyday

·         What news stories interest you and why?

Sports , keeps you healthy

·         What local news stories interest you and why?

Sports

·         How much do you expect to pay for a local newspaper and why?

£1, because it got more details

·         What names would you prefer for the local newspaper and why?

The Sun

·         What would you expect from a local newspaper and why?

Sport news

·         What adverts would you like to be advertised in a local newspaper and why?

Local business

·         Would you suggest anything to include in the local newspaper and why?

Jobs

·         Sampling data;

·         Age? 18

·         Gender? female

·         Geographical area? north west

·         Ethnicity?black Caribbean/british

·         Household occupation? computer  engineer, English teacher

·         Political stance? Labour

·         Preferred ideology of newspaper? Tabloid

·         How much is your preferred newspaper consumed/ read? Once a month

·         What news stories interest you and why?knife crime

·         What local news stories interest you and why?because it happen alot and it speaks out to the community

·         How much do you expect to pay for a local newspaper and why?£1

·         What names would you prefer for the local newspaper and why?neasden news

·         What would you expect from a local newspaper and why? all the things that happen locally and things that people need to know about e.g. burglaries

·         What adverts would you like to be advertised in a local newspaper and why? Clothes discounts and things on half price

·         Would you suggest anything to include in the local newspaper and why? yeah lots of images and colour and spontaneity

·         Sampling data;

·         Age17

·         GenderMale

·         Geographical area?Tottenham

·         Ethnicity?Somali

·         Household occupation?Telephone shop

·         Political stance?NONE

·         Preferred ideology of newspaper?tabloid

·         How much is your preferred newspaper consumed/ read?everyday

·         What news stories interest you and why?football because i follow football

·         What local news stories interest you and why?murder as cause for concern for commmunity

·         How much do you expect to pay for a local newspaper and why?nothing

·         What names would you prefer for the local newspaper and why?london newspaper

·         What would you expect from a local newspaper and why?more information outside area

·         What adverts would you like to be advertised in a local newspaper and why?football match tickets

·         Would you suggest anything to include in the local newspaper and why?more information outside area

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·         Sampling data;

·         Age?17

·         Gender?female

·         Geographical area?colindale

·         Ethnicity?somalia

·         Household occupation?minicab driver

·         Political stance?none

·         Preferred ideology of newspaper?metro

·         How much is your preferred newspaper consumed/ read?once a week

·         What news stories interest you and why?violence-

·         What local news stories interest you and why?-

·         How much do you expect to pay for a local newspaper and why?free

·         What names would you prefer for the local newspaper and why? Barnet times

·         What would you expect from a local newspaper and why?news,sports,international

·         What adverts would you like to be advertised in a local newspaper and why?new technology, to keep up to date

·         Would you suggest anything to include in the local newspaper and why? It shouldn’t include prejudism to muslims

·         Sampling data;

·         Age?  18

·         Gender? Male

·         Geographical area? Wembley

·         Ethnicity? Pakistani

·         Household occupation? Mechanic

·         Political stance? None

·         Preferred ideology of newspaper? Tabloid

·         How much is your preferred newspaper consumed/ read? Per week

·         What news stories interest you and why?  Crime affects us in our daily lives

·         What local news stories interest you and why? Crime affects our community and us individually

·         How much do you expect to pay for a local newspaper and why? £1

·         What names would you prefer for the local newspaper and why? Wembley Times

·         What would you expect from a local newspaper and why? Stories relating to what’s occurring around Wembley.

·         What adverts would you like to be advertised in a local newspaper and why? Movie Adverts, Game Adverts, Technology Adverts such as the latest mobiles etc.

·         Would you suggest anything to include in the local newspaper and why? More Information about certain topics outside our are/community

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·         Sampling data;

·         Age?  18

·         Gender? Male

·         Geographical area? Kilburn

·         Ethnicity? Somali

·         Household occupation?  Transportation Service 

·         Political stance? None

·         Preferred ideology of newspaper? Mid-market

·         How much is your preferred newspaper consumed/ read? Barely

·         What news stories interest you and why? Sports

·         What local news stories interest you and why? Stories about the local communities

·         How much do you expect to pay for a local newspaper and why? £1

·         What names would you prefer for the local newspaper and why?  Kilburn Paper 

·         What would you expect from a local newspaper and why? More on community issues

·         What adverts would you like to be advertised in a local newspaper and why? Advertiments on sport activities

·         Would you suggest anything to include in the local newspaper and why? Nothing

·         Sampling data;

·         Age? 17

·         Gender? Female

·         Geographical area? Westminter

·         Ethnicity? Iraqi

·         Household occupation? Resercher

·         Political stance? -

·         Preferred ideology of newspaper? Guardian

·         How much is your preferred newspaper consumed/ read? Front section

·         What news stories interest you and why? Main topcs

·         What local news stories interest you and why? To know whats goin on around you

·         How much do you expect to pay for a local newspaper and why? £1

·         What names would you prefer for the local newspaper and why? Local Gazet

·         What would you expect from a local newspaper and why? Interting topics

·         What adverts would you like to be advertised in a local newspaper and why? Music

·         Would you suggest anything to include in the local newspaper and why? -

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·         Sampling data;

·         Age? 18               

·         Gender?male

·         Geographical area? Northolt

·         Ethnicity? afghanistan

·         Household occupation? bussnise

·         Political stance? LABOUR             

·         Preferred ideology of newspaper? local

·         How much is your preferred newspaper consumed/ read? everyday

·         What news stories interest you and why? sport

·         What local news stories interest you and why? sport

·         How much do you expect to pay for a local newspaper and why? 50P

·         What names would you prefer for the local newspaper and why?  THE YOUTH

·         What would you expect from a local newspaper and why? Form the name people will know its for youths

·         What adverts would you like to be advertised in a local newspaper and why? Youth clabs

·         Would you suggest anything to include in the local newspaper and why? -

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

·         Household occupation?

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·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

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·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

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·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

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·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

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·         Sampling data;

·         Age?

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·         Geographical area?

·         Ethnicity?

·         Household occupation?

·         Political stance?

·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

·         Household occupation?

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·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

·         Household occupation?

·         Political stance?

·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

·         Household occupation?

·         Political stance?

·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

·         Sampling data;

·         Age?

·         Gender?

·         Geographical area?

·         Ethnicity?

·         Household occupation?

·         Political stance?

·         Preferred ideology of newspaper?

·         How much is your preferred newspaper consumed/ read?

·         What news stories interest you and why?

·         What local news stories interest you and why?

·         How much do you expect to pay for a local newspaper and why?

·         What names would you prefer for the local newspaper and why?

·         What would you expect from a local newspaper and why?

·         What adverts would you like to be advertised in a local newspaper and why?

·         Would you suggest anything to include in the local newspaper and why?

Was mainly carried out by a young audience whereby the focus is on soft but formal news (a mid-market approach) and the idea that news should be free. If not, news should be consumed at a very cheap price whether it being a national or local newspaper. Even then it is consumed on a basis of couple of days to a week. And from this qualitative interview, crime was the most favoured news story to read about or an issue which affects the community as a whole.